Re-naming of a new media agency
Cloudthinkn used to be the name of a new media agency based in Graz (AT). Since its creation in 2009, the agency struggled with its name in terms of pronunciation and spelling. In 2019, they finally decided to change the name to improve everyday functionality, however, the agency had just implemented a whole new branding system two years before, which was still very up to date. The challenge was to create a new name, that was more simplistic in speech and writing, but also seamlessly fit in with the existing brand system and heritage.
CORPORATE DESIGN DEVELOPED BY MAKE STUDIO IN 2017
The branding system made for Cloudthinkn by make studio in 2017 works perfectly across all media platforms since its roll out and needed to stay untouched during the change of name.
ISSUES OF THE NAME CLOUDTHINKN
There were mainly three major issues that lead to the change of name in 2019.
THREE PARAMETERS WERE IDENTIFIED FOR THE NAME CHANGE
NEW NAME – HORIZONTAL VERSION
NEW NAME – HORIZONTAL VERSION – BUSINESS CARD
NEW NAME – VERTICAL VERSION – NAME RELEASE ANIMATION