Re-naming of a new media agency 

PROJECT

Cloudthinkn used to be the name of a new media agency based in Graz ^(AT). Since its creation in 2009, the agency struggled with its name in terms of pronunciation and spelling. In 2019, they finally decided to change the name to improve everyday functionality, however, the agency had just implemented a whole new branding system two years before, which was still very up to date. The challenge was to create a new name, that was more simplistic in speech and writing, but also seamlessly fit in with the existing brand system and heritage.

INFO

CLIENT 

Cloudthinkn 

ROLE 

Concept + Idea
Animation by Katharina Kovacs 

TYPE OF WORK 

Re-naming

AGENCY

wolke blau. → formerly Cloudthinkn.

CORPORATE DESIGN DEVELOPED BY MAKE STUDIO IN 2017
The branding system made for Cloudthinkn by make studio in 2017 works perfectly across all media platforms since its roll out and needed to stay untouched during the change of name.

ISSUES OF THE NAME CLOUDTHINKN
There were mainly three major issues that lead to the change of name in 2019.  

THREE PARAMETERS WERE IDENTIFIED FOR THE NAME CHANGE

NEW NAME – HORIZONTAL VERSION

NEW NAME – HORIZONTAL VERSION – BUSINESS CARD

NEW NAME – VERTICAL VERSION – NAME RELEASE ANIMATION