Christmas Campaign for a Styrian Winery
«Muster Gamlitz» is a winery in Southern Styria (AT). For Christmas they created a box with a selection of six wines called Festtagspaket (Christmas Selection). Each of these wines was intended to be served on a specific day around the Christmas holidays. For the Link-Ad Campaign on Facebook, every wine was paired with an individual illustration, representing its character and the occasion on which it was intended to be served. Clicking the Ad directly linked interested customers to the website of Muster Gamlitz. There you were able to purchase the offer and read more about the unique character of each wine and their relation to a particular occasion.
WINE 1/6: THE CHARMING ONE
A lovely wine to drink on the night before Christmas with your loved one. Enjoy a calm and romantic evening and get yourself in the right mood for Christmas.
WINE 2/6: THE HEAVENLY ONE
A splendid wine for Christmas Eve. Noble and divine in its taste.
WINE 3&4/6: THE FORGIVING ONE
When relatives come for a visit you want everyone to be happy and chill. Since family gatherings have their own unique vibes and dynamics, serving two bottles of wine that goes down very well ensures everyone is relaxed.
WINE 5/6: THE PRODUCTIVE ONE
Between Christmas and the New Year there can be many things to do. This wine helps you to get all the work done with ease.
WINE 6/6: THE LUCKY ONE
The perfect wine to celebrate New Year's Eve. Everyone who gets to taste this terrific wine can call himself a very lucky person.
CHRISTMAS SELECTION OVERVIEW
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