BioHerz
PROJECT
«BioHerz» used to be a former "reform house" (A retailer that specializes in groceries and personal care products according to the principles of the 19th-century Lebensreform movement) for over 30 years, located in the northern district of Graz (AT). In 2018, however, the shop got a new owner, who wanted to transform it into a health food store by giving it a complete make over in terms of name, logo, and interior design. The new branding was challenged to preserve the traditional and rural look and feel of the previous shop, but make its new name and design look modern and fresh at the same time.
LOGO BIOHERZ
NAME EXPLENATION
The name evolves from different aspects of the shops concept and principles.
ICON EXPLENATION
The Logo-Icon evolved from the only three product categories offered by the shop, which were combined into the shape of a heart.
BUSINESS CARDS
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BioHerz
PROJECT
«BioHerz» used to be a former "reform house" (A retailer that specializes in groceries and personal care products according to the principles of the 19th-century Lebensreform movement) for over 30 years, located in the northern district of Graz (AT). In 2018, however, the shop got a new owner, who wanted to transform it into a health food store by giving it a complete make over in terms of name, logo, and interior design. The new branding was challenged to preserve the traditional and rural look and feel of the previous shop, but make its new name and design look modern and fresh at the same time.
LOGO BIOHERZ
NAME EXPLENATION
The name evolves from different aspects of the shops concept and principles.
ICON EXPLENATION
LOGO BIOHERZ
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